International business development

EMIB / Executive Master in International Business


Béatrice Collin

Business and Organization

Doctor in Management Science
Faculty Dean Scientific Director of the Specialized in
Master in Strategy and Organisation Consulting
Paris Campus

Course Objectives

International business development

  • Learn to identify the countries or areas where international business development in a global environment is subject to volatility, uncertainty, complexity and ambiguity
  • Learn to find the best balance between globalization and localization in the internationalization strategy of a company: a key issue in international management
  • Learn to assess the international strategic capacity of a company and identify competences to be acquired or developed
  • Using the broad guidelines of the internationalization strategy, select the best-suited entry mode for the country or area in question, taking into account the cost of capital, income, risk and control
  • Learn to build an organization in line with strategic choices of international business development by including an evolving perspective
  • Learn to make international strategic choices within the various functions of a company; identify key implications and processes to be implemented
  • At the end of this course, you should be able to define the international strategy of a firm and the way that this should be implemented in line with its core competences and the global environment of its industry

Course Contents

International business development

  • New global realities and strategic choices of a company
  • Globalization and multidimensional markets
  • Going international and choosing the adequate development modes
  • Organisational implementation of international development

Course Credits

International business development


Video Presentation of the Course

International business development

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