Digital Transformation
EMIB / Executive Master in International Business
MartinKupp
Martin Kupp
Information Systems
Associate Professor
Paris Campus
Overview
Digital Transformation
- This course examines how digital technologies reshape business models, strategy, and organisational design. Taking the perspective of established companies, it provides frameworks to assess digital trends and apply them pragmatically to participants’ own organisations, with a focus on value creation and collaboration.
You will learn to
Digital Transformation
- Assess the impact of digital technologies on customers, competitors, and employees.
- Analyse how digitalisation affects business strategy and organisational dimensions.
- Identify organisational design choices and ways to engage with start-ups.