Digital Transformation

EMIB / Executive Master in International Business


Martin Kupp

Information Systems

Associate Professor
Paris Campus

Course Objectives

Digital Transformation

  • To develop a good sense of how to assess the impact of digital technologies and trends on companies (customers, competitors, employees)
  • To assess the impact of digital technologies on business strategy
  • To get an overview over the main dimensions of an organisation (strategy, structure, culture, and innovation management) and to understand how digital transformation is impacting these dimensions
  • To understand the fundamental organizational design choices for digitization initiatives
  • Knowing various forms of engaging with start-ups

Course Contents

Digital Transformation

  • Digitalization of the company – an introduction
  • The impact of digital transformation on organisation structure
  • The impact of digital transformation on company culture and people
  • Organizing innovation in times of digital transformation

Course Credits

Digital Transformation


Video Presentation of the Course

Digital Transformation

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