Customer Experience Management
EMIB / Executive Master in International Business
CharlotteGastonBreton
Charlotte Gaston Breton
Marketing
Madrid Campus
Overview
Customer Experience Management
- This course explores Customer Experience Management as a strategic mindset and managerial discipline. It focuses on shifting from a product-centric to a customer-centric approach and equips participants with practical tools to design, manage, and improve customer experiences across key touchpoints and moments of interaction.
You will learn to
Customer Experience Management
- Adopt an outside-in, customer-centric mindset.
- Design customer journeys and identify pain points and opportunities.
- Build customer-centric strategies using relevant KPIs and organisational levers.
- Design and manage CXM projects that deliver measurable business impact.