EMIB / Executive Master in International Business / Madrid Campus ESCP Business School

AI & Robots
in the
Marketplace

EMIB / Executive Master in International Business

HéctorGonzalezJimenez

Héctor Gonzalez Jimenez

Marketing

Professor in Marketing
Madrid Campus

Course Objectives

to strengthen the students’ understanding of human-robot/AI interactions in the global marketplace across several sectors (e.g. healthcare, education, companionship, retail)
to structure the students’ understanding of different robot/AI types, applications and design features that enhance human-robo/AI interactions and the acceptance of these technologies in the marketplace,
to make students aware of how and where to potentially integrate social robots and AI to improve the customer experience, and
to provide students with skills to creatively plan and integrate social robots and AI into various marketplace scenarios,
to understand the ethics and societal challenges of the integration of social robots and AI

In the first unit, we will offer an overview on how robots and AI are currently impacting the marketplace. In particular, we will outline a few key sectors such as healthcare, education, companionship, retail and hospitality
Similarly, in the second unit, we will explore the role of robot and AI design, discussing issues such as physical vs virtual embodiment and anthropomorphism
The third unit will discuss how global factors may influence the adoption and acceptance of robots and AI in the marketplace
In the fourth unit, we will highlight the role of cognition and emotions in robotics and AI applications
In the fifth unit, we will evaluate when and how robots and AI can work independently or rather as collaborators of humans. Here we will also discuss the role of the Singularity
Finally, in the sixth unit, we will focus on the ethical implications of robots and AI integration

HOURS OF WORKLOAD