AI & Robots
in the
Marketplace
EMIB / Executive Master in International Business
HéctorGonzalezJimenez
Héctor Gonzalez Jimenez
Marketing
Professor in Marketing
Madrid Campus
Overview
AI & Robots
in the
Marketplace
- This course explores how artificial intelligence and social robots interact with humans and reshape business and market environments. Drawing on human–robot interaction and social robotics, it examines how AI-powered robots are designed, adopted, and integrated across sectors such as healthcare, education, retail, and services, with a strong focus on managerial and ethical implications.
You will learn to
AI & Robots
in the
Marketplace
- Understand how AI and social robots are used across different industries.
- Analyse design, adoption, and acceptance of human–robot interactions.
- Identify opportunities, limits, and ethical challenges of integrating AI and robots in the marketplace.